Profit by betting against the square betting public.

The average betting square follows the main stream media like sheep to the slaughter. They expect the guy who writes a piece for Yahoo! or who the guy on ESPN to be giving expert insight, when in reality, all the guy is doing is filling air space or meeting a deadline. This type of ill-concieved trust in talking heads leads to exploitable mispricings in betting markets.

For example, widespread pessimism about a team or trend can drive a price so low that it overstates the risks of betting the team or trend, and understates its prospects for profitability. Identifying and betting on these distressed situations leads to above-average gains. Conversely, widespread optimism can result in unjustifiably high valuations.

Conventional wisdom is not always wrong, but profits soar when it is. Identifying the right opportunities to bet against the public is key.

That's where we come in.

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